Sentinel watches your competitors' LinkedIn, website, and hiring pages every 24 hours — so when they move, you know before your next call.
INVITE ONLY · FOUNDERS AND CEOSAnnounced Einstein AI pricing tier — now quote-only
New CRO hired from Workday, GTM reorg imminent
Homepage headline shifted to 'AI workspace'
LinkedIn: 3 exec posts this week, hiring push
| DETECTED | COMPETITOR | SIGNAL | LEVEL | SO WHAT |
|---|---|---|---|---|
| 2026-07-25 08:14 UTC | Salesforce | pricing_change | HIGH | Reframe your pricing page around ROI — Einstein tier makes their entry price look lower. |
| 2026-07-24 14:30 UTC | HubSpot | exec_hire | HIGH | Brief your AEs — new CRO from Workday signals aggressive mid-market push in Q3. |
| 2026-07-23 09:45 UTC | Notion | positioning_shift | MED | Update your AI comparison page — 'AI workspace' framing will show up in prospect research. |
| 2026-07-22 16:20 UTC | Atlassian | partnership_anncmt | MED | Check overlap in your Google Workspace accounts — joint motion could accelerate displacement. |
| 2026-07-21 11:05 UTC | Figma | product_launch | HIGH | Figma Dev Mode pricing undercuts your design-to-dev tier. Prepare objection handling now. |
Paste your website URL. Sentinel reads it, generates your Competitive Context — overview, ICP, positioning, differentiators — and asks you to confirm.
Type a competitor's name. Sentinel resolves their domain, LinkedIn page, and top executives. You confirm the watch surfaces and assign a threat tier.
Every signal is framed around why it matters for your company. The brief gives your Marketing and Sales team 2–3 adjustments they can act on Monday.
“YOU DON'T LOSE DEALS BECAUSE COMPETITORS MOVE. YOU LOSE BECAUSE YOU FIND OUT FROM A PROSPECT.”
Request access and get Sentinel monitoring your competitors before your next sales cycle. Invite only — founders and CEOs.